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Cognizant CEO is swimming against the tide on AI: he’s hiring over 20,000 graduates this year and says AI tokenmaxxing is a ‘vanity metric’

Cognizant CEO Challenges AI Doomism: Recruitment of 20,000 Graduates and Dismissal of ‘Tokenmaxxing’ as a Vanity Metric

While prominent figures in the artificial intelligence sector, such as OpenAI’s Sam Altman and Anthropic’s Dario Amodei, recently cautioned that entry-level white-collar positions were facing imminent obsolescence, they have since retreated from those stark warnings. Ravi Kumar S., CEO of Cognizant, which employs over 350,000 people, argues that this previous rhetoric was not merely an inaccurate forecast but an instance of fearmongering. Speaking at Fortune’s COO Summit in Scottsdale, Arizona, on Monday, Kumar stated, “There was a little bit of fearmongering from reading about the fact that there’s going to be a collapse of jobs... I think there will be more jobs.”

Despite undergoing restructuring and layoffs as part of its broader transformation into an AI-driven enterprise, Cognizant is aggressively expanding its workforce. Kumar revealed to Diane Brady, Fortune’s executive editorial director, that the firm recruited 20,000 entry-level college graduates last year and anticipates this figure to rise in 2026. These new positions are largely tied to Cognizant’s newly launched AI Builder strategy, which creates two specific roles: Frontier Certified Engineer and Frontier Business Operator.

Notably, a technical background is not a prerequisite for these opportunities. “It could be a history major with skills to identify and use agentic work,” Kumar explained. “It could be a biology major known as life sciences. It could be an HR accountant who can use agentic Claude terminals around them.”

Kumar predicts a restructuring of the traditional workforce hierarchy. He envisions a flattening of the corporate pyramid, where the middle management layers become thinner as AI assumes control of those functions. However, he maintains that demand will remain robust at both the top and bottom of the organizational chart. “AIs will be in the middle of a flow,” he noted. “You want to have a ton of jobs in the front, you will have a ton of jobs in the back... These are going to be validation and verification jobs, and those are going to be authentication jobs.” He emphasized that leadership roles, particularly the chief operations officer, remain critical for setting direction, while entry-level roles continue to be essential.

Furthermore, Kumar criticized the industry’s reliance on “tokenmaxxing”—the practice of measuring AI productivity by the volume of tokens consumed. Major tech firms, including Meta, Amazon, and OpenAI, have utilized token metrics as an internal gauge of efficiency. Kumar contends this is a flawed methodology. “For the last two years, how you consumed tokens, how much tokens you consumed was a vanity metric,” he said. He argued that token usage should not be conflated with paid hours or genuine productivity.


Source: Yahoo News Generated at: 2026-06-02 15:18:00 UTC

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