Title: Athletic Brewing Co-Founder on the Rise of Moderation

Original: A new category of consumer has entered the spirits market: the sober curious. Bill Shufelt, co-founder and CEO of non-alcoholic beer brewer Athletic Brewing Company, shares his beliefs as to why moderation has become so popular, and what it means for the spirits industry.

Rewrite: The spirits sector is witnessing the emergence of a novel demographic: the "sober curious." Bill Shufelt, the co-founder and CEO of Athletic Brewing Company, a producer of non-alcoholic beers, discusses the factors driving the surge in popularity of moderation and explores the implications for the broader spirits industry.

Source: Yahoo News Generated at: 2026-06-03 03:33:44 UTC