The Economist

Adults are propping up the toy industry

Title: Grown-Ups Are Sustaining the Toy Sector

In Praise of Enduring Delight

Adult consumers are currently serving as the backbone of the toy industry, driving growth through their continued engagement with products traditionally associated with childhood. This trend highlights a broader cultural shift where play is no longer confined to the young, but is embraced as a source of happiness and connection throughout one’s entire life.


Source: The Economist Generated at: 2026-02-05 13:47:23 UTC

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