Bloomberg

BAT’s Smoke-Free Pivot Accelerates as Vapes, Pouches Fuel Growth

BAT’s Smoke-Free Pivot Accelerates as Vapes, Pouches Fuel Growth

Title: BAT Accelerates Shift to Smoke-Free Products as Vaping and Pouch Sales Surge

The logo of British American Tobacco Plc is displayed on a glass panel within its research and development facilities in Southampton, U.K., on Wednesday, Jan. 18, 2017. BAT, the manufacturer behind brands such as Lucky Strike and Pall Mall, has projected earnings growth for the current year. This optimistic outlook coincides with the company’s finalization of its acquisition of Reynolds American Inc. and its strategic push to broaden the availability of alternative smoking products in Japan, aiming to close the gap with competitor Philip Morris International Inc. Photographer: Luke MacGregor/Bloomberg


Source: Bloomberg Generated at: 2026-06-02 07:14:44 UTC

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