The Economist

Lego, Pokémon and the future of fun

Title: The Future of Play: Lego, Pokémon, and the Convergence of Brands

Original: Toys and media brands are increasingly joining forces

Rewrite: The collaboration between toy manufacturers and media franchises is becoming more prevalent.


Source: The Economist Generated at: 2026-06-04 13:08:12 UTC

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