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Tough cookies: How pop group Le Sserafim overcame internal conflict and internet trolls

Tough cookies: How pop group Le Sserafim overcame internal conflict and internet trolls

Resilient Icons: How Le Sserafim Navigated Internal Strife and Digital Hostility

The music industry is littered with the remains of groups that fractured under pressure, from backstage brawls to petty disputes. British boyband Five disintegrated after arguments turned physical, while a disagreement over a jacket led All Saints to split. Oasis famously went on a 16-year hiatus after Liam Gallagher hurled a plum at his brother Noel. Yet, it is uncommon for a musical group to openly discuss how they resolved their internal divisions. This transparency has earned me deep respect for Le Sserafim, particularly regarding their latest album.

At the center of the record lies "Need Your Company," a track that chronicles the friction between New York-born member Huh Yunjin and fellow bandmate Kim Chaewon. Over a somber guitar melody, the duo sings, "Is friendship all just for show? I really wanna trust you... no matter how you hurt me."

Speaking from the group’s Seoul record label offices, Yunjin described the song’s inspiration. "I wanted to explore that strange, complex blend of emotions where you desire closeness with someone, yet find it physically difficult to express it," she explained. "There are moments when you question your own feelings, wondering, 'Am I the only one seeking this level of intimacy? Are they not as committed as I am?'"

Chaewon, who was unavailable for this interview due to recovery from a neck injury, has framed the song’s tension as a result of communication challenges rather than personal malice. "The lyrics might suggest a conflict, but people are simply different," Chaewon stated on the Korean talk show Lee Mu-jin Service. "It took time to adjust to those differences."

In the album’s liner notes, Yunjin added, "Saying 'you hurt me' can sound harsh, but it can also signify that I care enough about us to want things to improve." Chaewon echoed this sentiment, noting, "We had difficult times, but we talked openly and worked through them. Honestly, we grew closer because of it."

Their bond has grown so strong that the pair recently undertook a terrifying 233-meter tandem bungee jump from the Macau Tower in China. Perhaps Noel and Liam Gallagher should have considered such an experience. This maturity in addressing interpersonal issues is rare but defines Le Sserafim’s approach to K-pop, which blends serious self-reflection with playful absurdity.

Debuting in 2022 alongside members Miyawaki Sakura, Nakamura Kazuha, and Hong Eunchae, the group initially released sophisticated, bass-driven dance tracks like "Antifragile" and "Unforgiven." Their name, an anagram for "I'm Fearless," reflected the combative, bulletproof confidence typical of girl groups at the time. However, their resolve was severely tested by a vicious online hate campaign that attacked their live vocals, appearance, and even their families.

A 2024 documentary highlighted the toll this took on the quintet. Sakura, a veteran who had not faced such vitriol in her previous groups HKT48 and Iz*One, was seen sobbing, "I don’t understand why I’m doing this, suffering and crying."

Despite this adversity, Le Sserafim has risen to become one of the world’s leading pop acts, securing five Top 10 albums in the US and accumulating over 33,000 appearances on Spotify’s global charts.

As the group has matured, their sound has become more eclectic. The house beats of 2024’s "Crazy" drew from New York ballroom culture, while 2025’s "Come Over" was produced by the British dance act Jungle. PinkPantheress has praised the band, calling their music "way ahead of its time" and collaborating on a remix of "Crazy."

Le Sserafim also serves as mentors to Katseye, their labelmates, who faced similar internet harassment. "I talk to Yunjin almost every day," Katseye’s Sophia Laforteza shared. Her bandmate Lara Raj added, "I feel like if there is anyone who would understand us, it’s them." For a masterclass in handling criticism, one need look no further.


Source: BBC News Generated at: 2026-06-04 22:22:56 UTC

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