Title: The Future of Whiskey Distillation

Greg Hughes, chief executive of Suntory Global Spirits—the parent company of Jim Beam—outlines his perspective on the current trajectory of the spirits industry. His analysis comes amid shifting consumer behaviors, including a growing number of Americans identifying as "sober-curious," budget-conscious adjustments by regular drinkers due to inflation, and the increasing prevalence of weight-loss medications.

Source: Yahoo News Generated at: 2026-06-02 10:41:29 UTC